Privacy Policy

1. Definitions

• "Data Protection Laws" means the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and any applicable UK data protection legislation.
• "Personal Information" means any information relating to an identified or identifiable natural person, including name, email address, IP address, and device identifiers.
• "Processing" means any operation performed on Personal Information, including collection, storage, use, disclosure, and deletion.
• "We", "us", "our" refers to Integrated Growth Ltd, a company registered in the United Kingdom.
• "You", "your" refers to any individual who accesses our website or engages our services.
• "Website" refers to integratedgrowth.io and any associated subdomains.
• "Services" refers to the growth consultancy, advisory, and implementation services we provide to clients.
• "CRM" means our Customer Relationship Management system used to manage client and prospect data.

2. What Personal Information do we collect?

Information you provide voluntarily

• Booking forms: Name, email address, business name, website URL, and any details you share when scheduling a call.
• Email & contact: Name and email address if you contact us directly or subscribe to communications.
• Client engagements: Business and contact information necessary to deliver our services, stored in our CRM.
• Feedback & surveys: Any information you provide in response to surveys or feedback requests.

Information collected automatically

• Technical data: IP address, browser type and version, device type, operating system, and screen resolution.
• Usage data: Pages visited, time on site, referral source, click behaviour, and scroll depth.
• Cookies & tracking pixels: We use cookies and similar technologies for analytics and advertising purposes (see Section 6).

Information from third parties

• Advertising platforms: Conversion and audience data from Meta, Twitter/X, LinkedIn, and Google.
• Publicly available data: Business information from your website, LinkedIn profile, or public directories, used to personalise our services.

Non-Personal Information

We may collect aggregated, anonymised data that cannot identify you individually. This data is not subject to this policy and may be used for any business purpose.

3. Why do we collect, use, and disclose Personal Information?

We collect and use your Personal Information for the following purposes:

• To respond to enquiries and schedule calls
• To deliver, manage, and improve our growth services
• To send relevant marketing communications (only with your consent)
• To understand how visitors use our website so we can improve it
• To measure the effectiveness of our advertising campaigns
• To comply with legal obligations and protect our legitimate interests

We do not sell your Personal Information to third parties for commercial purposes. Where we share data with third parties, it is solely for the purposes described in this policy.

Legal basis for processing

Under the UK GDPR, we rely on the following legal bases:

4. Direct marketing

We may send you marketing communications about our services, insights, or events where you have given your consent or where we have a legitimate interest (e.g. you are an existing client).

Every marketing email includes an unsubscribe link. You can opt out at any time by clicking "unsubscribe" or emailing team@integratedgrowth.io. We will process your request within 5 business days.

Opting out of marketing does not affect essential service communications related to an active engagement.

5. To whom do we disclose your Personal Information?

We may share your Personal Information with the following categories of recipients:

• Employees & contractors: Team members who need access to perform their duties, bound by confidentiality.
• Service providers: CRM, email, hosting, analytics, and advertising platforms that process data on our behalf (see Section 6).
• Professional advisors: Accountants, lawyers, and auditors, where necessary.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity.
• Legal requirements: Where required by law, regulation, court order, or governmental authority.

All third-party processors are contractually required to handle your data in accordance with Data Protection Laws.

6. Cookies and tracking technologies

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you interact with it. Web beacons (also called pixels or tags) are small transparent images embedded in web pages or emails that track whether content has been accessed.

Why we use cookies

We use cookies and web beacons to understand site traffic, measure advertising performance, and improve your experience. Some cookies are essential for the site to function; others require your consent.

Types of cookies we use

Essential cookies — Required for the website to function. These handle basic operations like page navigation and security. They cannot be disabled.

Performance & analytics cookies — Help us understand how visitors interact with our site by collecting anonymous usage data.

Functionality cookies — Remember your preferences (e.g. cookie consent choice) to provide a personalised experience.

Advertising & targeting cookies — Used by our advertising partners to deliver relevant ads and measure campaign effectiveness.

Third-party services

Managing your cookie preferences

When you first visit our site, a cookie consent banner allows you to accept or reject non-essential cookies. You can change your preferences at any time through your browser settings.

Most browsers allow you to refuse or delete cookies. For more information, visit allaboutcookies.org. Note that disabling cookies may affect your browsing experience.

7. Security

We use appropriate technical and organisational measures to protect your Personal Information, including:

• Encrypted connections (TLS/SSL) for all data in transit
• Access controls and authentication for internal systems
• Secure, reputable cloud infrastructure providers
• Regular review of security practices

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. International data transfers

Some of our third-party service providers are based outside the United Kingdom (primarily in the United States). Where Personal Information is transferred internationally, we ensure appropriate safeguards are in place, including:

• UK International Data Transfer Agreement (IDTA)
• Standard Contractual Clauses (SCCs) approved by the UK ICO
• Adequacy decisions where the UK has recognised a country's data protection standards

9. Retention

We retain your Personal Information only for as long as necessary to fulfil the purposes described in this policy:

• Enquiries & prospects: Up to 24 months after your last interaction.
• Client data: For the duration of our engagement plus 6 years (for legal and accounting obligations).
• Analytics data: As determined by the respective platform's retention settings (typically 14–26 months).
• Marketing data: Until you withdraw consent or unsubscribe.
• Cookie data: As specified by each cookie's expiry period (session to 2 years).

When data is no longer needed, we securely delete or anonymise it.

10. Your rights under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights:

• Right of access — Request a copy of the Personal Information we hold about you.
• Right to rectification — Request correction of inaccurate or incomplete data.
• Right to erasure — Request deletion of your data in certain circumstances ("right to be forgotten").
• Right to restrict processing — Request that we limit how we use your data.
• Right to object — Object to processing based on our legitimate interests.
• Right to data portability — Receive your data in a structured, machine-readable format.
• Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, email team@integratedgrowth.io. We will respond within 30 days. We may ask you to verify your identity before processing your request.

11. Making a complaint

If you are unhappy with how we have handled your Personal Information, please contact us first at team@integratedgrowth.io so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection:

• Website: ico.org.uk
• Helpline: 0303 123 1113

12. Contact us

If you have questions about this policy, your Personal Information, or wish to exercise your rights, contact:

Integrated Growth Ltd
Email: team@integratedgrowth.io