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For founders beyond £1M who can't step back

Your business works.
It just won't work without you.

We embed inside your business and install the Integrated Growth Codex. Six systems that compound your revenue whether you're in the room or not.

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What got you here will keep you here.

Growth has become a trap.

You know what it would take to double revenue. More offers, more launches, more calls. Every version of 'more' demands more of you. And the growth you do have? You're not sure what's driving it. So you hold back. Not because you lack ambition, but because scaling something you can't see clearly feels reckless.

You're the bottleneck.

Strategy, sales, delivery, content. If you slow down, the numbers slow down. You've tried delegating. You ended up managing the people who were supposed to free you up.

The help didn't help.

The agency ran ads but had no idea what happened after the click. The consultant gave you a deck and disappeared. None of them owned the outcome. They delivered their slice, sent an invoice, and moved on.

The problem isn't effort. You have plenty. The problem is that growth has cost you your time, your money, and your energy, and you still don't have a system that runs without you. That's exactly what we change.

Not an agency.
Not a consultant.
Your growth partner.

An agency optimises their slice and bills for deliverables. A consultant hands you a plan and leaves. An Integrated Growth Partner owns the outcome alongside you.

Before Integrated Growth

You are the growth engine. Revenue scales with your hours.
Three vendors own a slice each. Nobody sees the full picture.
You're paying for leads but leaving sales on the table at checkout.

After Integrated Growth

One partner owns the full system. Revenue compounds without you at the centre.
Acquisition, conversion, and retention are coordinated.
You step back. Systems run. Numbers climb.

How we turn founder-dependent revenue into compounding growth.

Six systems, accelerated by AI. Each one moves a lever. Together, they build a growth flywheel that runs without you.

Attract

Leads flow without you driving them.

Paid and organic acquisition built, launched, and optimised inside your account.

Prime

Prospects arrive ready to buy.

Email flows, marketing assets, and nurture sequences that pre-sell before the first call.

Convert

Every click counts.

Landing pages, checkout, and CRO dialled to maximise revenue per visitor.

Deliver

Clients stay longer and refer without being asked.

Onboarding, client success systems, and churn reduction.

Manage

Every lever is visible in one place.

Attribution, Slack-integrated dashboards, and weekly reporting.

Scale

Growth compounds on autopilot.

Budget scaling, channel expansion, AI automation, and team systemisation.

How the Codex gets installed.

Simple by design. Rigorous in execution. You know exactly where you are, what's happening, and what comes next.

01

Diagnose

Find what moves the number.

Week 1–2
  • Full funnel, attribution, and CRO audit across traffic, conversion, retention, and economics
  • 90-day growth roadmap built around your highest-leverage constraint
02

Build

Install it inside your business.

Week 3–8
  • Acquisition engine, email flows, landing pages, and conversion optimisation built inside your stack
  • Attribution, AI-powered dashboards, and weekly reporting cadence live
03

Scale

Compound without you.

Month 3+
  • Spend scales, channels expand, operations tighten, growth compounds month over month
  • Systems running, team trained, growth compounding without you in the day-to-day
14× ROAS
Return on ad spend, Mayhem Performance Coaching
£410K
Revenue from a single funnel, Gym Owner Network
3+ years
Average growth partnership duration
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What it looks like when an Integrated Growth Partner owns the outcome alongside you.

$219K cash collected from $15.5K ad spend

14×
Cash ROAS
6,631
Leads
$2.12
Cost Per Lead

Pull quote pending approval

£410K from self-funded acquisition

£410K
Total Revenue
10.3×
ROAS
8.19%
Ascension Rate

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90% more enrolments at 40% higher price

4,500+
Leads
5.4×
Cash ROAS
40%
YoY Growth

"Where most people talk strategy, Matt talks it and then goes and proves it. He owns the strategy and the execution, and his neck is on the line. The ROI has been huge."

Why most growth solutions fail you.

You've tried the agency. You've hired the consultant. You've sat in the mastermind. Here's why none of it stuck.

Accountable to your revenue Covers the whole system Stays in the work How fast you see returns Runs without you
Integrated Growth Your revenue number is our scorecard. Not deliverables. Positioning, acquisition, conversion, retention, ops, and team. We stay embedded. 3+ year average partnership. Audit finds quick wins. Full system live in 60 days. Every system runs without you touching it.
Agency Measures impressions and clicks. Not your revenue. One channel. Ads, SEO, or email. Never the full picture. Retainer-based. Gone when the contract ends. Leads arrive. No system behind them. Revenue stops the day they stop.
Consultant Advises. Does not implement. Can diagnose broadly. Rarely builds anything. Project-based. Gone after the strategy deck. Months of planning before anything gets built. Hands you the plan. You still execute it.
Business Coach Holds you accountable. Does not do the work. Frameworks and mindset. No implementation. Monthly calls. Limited depth between sessions. Insight without action. Progress depends on you. You still do everything. They watch.
Freelancer Executes tasks. No ownership of results. One skill set. No system-level view. Transactional. High turnover. No continuity. Fast on tasks. Slow on revenue. You manage them. You're still the bottleneck.
Matt Connolly, founder of Integrated Growth

Hi, I'm Matt.

I spent years in counter-terrorism and specialist policing. High-pressure environments where you either strip a problem to its core and build systems that work, or people get hurt. That shaped how I approach everything.

I left to coach athletes, opened a gym, and started helping other founders figure out why their businesses weren't growing despite being great at what they do. The diagnosis was almost always the same: the business had outgrown the founder, and nobody had the guts to tell them.

I will tell you. If your offer is wrong, I'll say so. If you're the bottleneck, I'll show you. If the agency you hired is burning cash, I'll prove it. That's the job.

In 2019, I had major surgery and spent months unable to work. Every system I build now is designed to run whether I'm there or not, because I know what happens when you can't be.

I stay embedded, my team handles implementation, and we tie our fees to your revenue. If we're not making you money, we shouldn't be making money.

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Built for founders who've outgrown the playbook that got them here.

This is for you if…

You've built past £1M but growth now costs you time you'll never get back.
You're paying three vendors and still doing the strategic thinking yourself.
You've proved the model works. Now you need it to work without you in every decision.

This is NOT for you if…

You're pre-revenue or still validating. We build growth systems for businesses that already work.
You want a fixed playbook with no pushback. We'll tell you when your instinct is off.
You think the problem is just "more ads." Growth is a system problem, not a spend problem.

Straight answers. No runaround.

If something's not covered here, ask it on the call. We'll be direct either way.

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If you're doing over £1M/year in an online expertise business and growth currently requires more of your hours, yes. We work with coaches, consultants, and service business founders who have a proven offer and customers who stay. The Growth Audit is the fastest way to find out.
If we can't identify a clear path to significant ROI in the audit, we'll tell you before you spend a penny. Our pricing is structured around results. When you win, we win. That's why our average partnership is 3+ years.
An agency owns a slice and measures success by their deliverables. Impressions, clicks, leads. We own the whole system and measure one thing: your revenue. We don't disappear after a strategy deck. We stay in the work. The system runs. We keep compounding it.
The Growth Audit surfaces quick wins you can act on immediately. Most clients see meaningful movement within 30 to 60 days. Compounding growth hits around 90. You get custom dashboards, weekly reporting, and direct founder access, so you're never more than a click away from seeing exactly where everything sits.
This is a significant investment. We structure it so our incentives are directly tied to your revenue, because that's the only honest way to do it. The Growth Audit alone will surface your single biggest revenue lever. Book one and we'll walk you through exactly how it works for your business.
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Let's architect the version that runs without you.

Book a 40-minute Growth Audit. We'll pinpoint your single biggest revenue lever on the call.

Before

You know you could grow but it would cost more hours
Growth stalls when you step back
Three vendors, nobody owning the outcome

After

Systematic growth that doesn't require more of you
Team-executed, founder-independent
One Integrated Growth Partner who owns the full outcome
2 spots remaining for Q2 2026

The Growth Audit is free, zero obligation. We'll pinpoint your single biggest constraint and tell you straight whether we can help. If we can't, you'll know before you spend a penny.